L’Oréal Paris, a globally renowned beauty brand, has officially announced Nigerian actress and billionaire’s daughter Temi Otedola as its inaugural ‘African Digital Brand Ambassador’.
L’Oréal’s General Manager for Makeup in Sub-Saharan Africa, Issima Oniangue, announced in a statement released to the News Agency of Nigeria (NAN) in Lagos on Sunday that Temi Otedola has been named the company’s first African digital ambassador.
The statement described the appointment as historic and said it marks a significant milestone for the brand on the continent.
“Temi’s unique style, confidence, and passion for beauty perfectly embodies the L’Oréal Paris ethos of empowerment and sophistication.
“This partnership marks a new era of glamour and innovation in beauty for the region as we continue to celebrate and cater to the diverse beauty of African women.
“We are excited to inspire and bring the best of beauty to every corner of the continent as the number one beauty brand worldwide, L’Oréal Paris has empowered women for more than 110 years with our state-of-the-art products backed by scientific advances,” she said
She further stated that their partnerships and initiatives are dedicated to promoting equal rights and self-esteem.
“Because I’m Worth It”, the L’Oréal Paris slogan coined in 1971, is no less relevant today,” she said.
“For many years, it has honoured extraordinary women who volunteer their time to serve their communities. Temi Otedola’s journey with L’Oréal Paris Makeup promises to celebrate beauty, empowerment, and communities.
“Temi’s journey with L’Oréal Paris Makeup promises to celebrate beauty, empowerment, and cultural richness, resonating with audiences across Sub-Saharan Africa and beyond.
“This is a historic partnership as Otedola will serve as the new digital ambassador for Africa and the first ever Nigerian to represent the iconic brand.
“Standing alongside fellow ambassadors including Kendall Jenner and Viola Davis, this collaboration marks a significant milestone in celebrating beauty in all its forms across the African continent.
“As the face of L’Oréal Paris Makeup, Temi will headline the latest Infallible Makeup Range campaigns, showcasing her unique style and celebrating the diverse beauty of Africa,” she said.
Temi Otedola responded with enthusiasm and gratitude, pledging to excel in her new role and make the brand proud.
In a post on Instagram she wrote: “I still don’t believe I’m typing this but I am so excited to announce that I am the first ever African Digital Ambassador for @lorealparis ♥️ I’m truly honoured to be the first Nigerian representing L’Oréal not only across Africa but also on a global stage. This has been the hardest secret to keep for the last six months!!
I’m so excited to share L’Oréal’s iconic products and equally iconic brand with all of you. To me, the L’Oréal woman is empathic, unapologetic and of course, infallible. She’s worth it! I can still remember playing with my moms L’Oréal Lipstick and Mascara so this is a REAL dream come through!!!
I am charging up for all the many moments and milestones I’ll be creating ith my new L’Oréal Family. @lorealparis #worthit.”
Announcing her ambassadorship on Twitter she said: “It is a dream come true to announce that I am the new African Digital Ambassador for #LOréalParis ❤️ I’m truly honoured to be the first Nigerian representing L’Oréal not only across Africa but also on a global stage.
Charging up for all the many moments and milestones I’ll be creating with my new L’Oréal Family. #WorthIt.”
